Softcell Technologies to distribute Embarcadero's cross-platform database tools

Maidenhead, UK – November 12, 2007—Embarcadero Technologies, a leading provider of cross-platform database tools, today announced plans to expand its presence in India by signing a distribution agreement with Softcell Technologies Limited (Softcell).

A premier business-to-business IT services company, Softcell will offer the complete range of Embarcadero's cross-platform database management products, including ER/Studio, EA/Studio, DBArtisan, Rapid SQL, Change Manager and DSAuditor. Embarcadero's range of data modeling and data architecture tools enable businesses to improve productivity and reduce complexity when designing applications on market leading databases such as Oracle, Sybase, Microsoft SQL Server, DB2 and MySQL.

In an effort to grow its business by offering more end-to-end solutions, Softcell sees this distribution agreement as an opportunity to strengthen its presence in the Enterprise and Mid-market corporate segment. "We view Embarcadero's market strength as something that we can build upon, given the current business environment," said Rahul Ursekar, National Manager of Inside Sales team at Softcell.

"By distributing Embarcadero's product line, we get the ability to offer our customers a complete solution from the infrastructure and database. We are confident that this addition to our portfolio will help to further strengthen our understanding of the IT needs of our clients."

Recently Embarcadero announced its international expansion plans, highlighting India as one of the key developing economies it is targeting for growth. Michael Lohmann, Director Asia Pacific at Embarcadero, said: "This partnership with Softcell is indicative of the booming database market. Our model-driven approach ensures that data architects and business users can collaborate effectively through clear documentation and common business definitions that can provide significant competitive advantages.

"We felt that Softcell was ideally placed to meet our needs, due to its well-established and respected customer base. Through this relationship, we believe we will increase our brand presence and further maximise sales opportunities in the region."

About Softcell Technologies
Softcell is a business-to-business IT services company established in the year 1989. With a 300+ member workforce, Softcell provides end-to-end solutions on software licensing, hardware, security & storage, networking, corporate IT infrastructure solutions, Internet hosting and application development services to help organisations increase business value from information technology. Softcell is headquartered in Mumbai and maintains sales offices in 7 major cities in India. Softcell's annual revenue for the FY 2006-07 was US$ 50 Million.

About Embarcadero Technologies
Embarcadero Technologies, Inc. delivers professional grade database tools that companies use to design, develop and manage databases and the data they contain. More than 12,000 customers worldwide and over 90 of the Fortune 100 rely on Embarcadero's cross-platform tools to reduce complexity, improve productivity and strengthen security. The company's flagship database tools include: ER/Studio, DBArtisan, Rapid SQL and Change Manager. Founded in 1993, Embarcadero is headquartered in San Francisco with offices in Melbourne, Australia, Munich, Germany and Maidenhead, United Kingdom. For more information, visit www.embarcadero.com.