"The key issue is that Embarcadero believes that its users are currently having to choose between which tools to license from a variety of vendors, because of budget constraints associated with both the hard and soft costs associated with buying and managing software. Given the current economic conditions this seems reasonable. Moreover, it is often the case that there might be a tool that you would need to use but only occasionally, meaning that you cannot justify licensing it for part-time use. By adopting a toolkit-based approach Embarcadero is hoping to overcome both of these problems, with toolkit prices being between two and three times the price of an individual tool, depending on the tool."
- Philip Howard, Bloor Research

"Embarcadero's All-Access provides the whole tool-chest of products in one centralised installation, which can be unlocked by the appropriate membership pass. Instead of a simple all-or-nothing model, Embarcadero provides bronze, silver, gold, and platinum membership levels that unlock different combinations of tools for different levels of requirement. Membership is priced such that an organisation needing more than two or three tools can benefit from the All-Access model over the per-product licensing (which will remain available)."

"Embarcadero seems to have achieved a nice balance here with the simplicity of license management together with sufficient options to appeal to a broad set of user requirements. It is a model that we feel other vendors will follow."

"The company certainly has not been slow in leveraging its combined tools portfolio. Since the close of the acquisition in June 2008, Embarcadero has steadily released a number of key product upgrades from both sides of the portfolio - database and code development - and launched a new database optimization tool that supports both developers and database administrators. However, it is the launch of Embarcadero's latest initiative, All-Access, that begins to reflect the potential of the combined portfolio and the company's new strategy."
- Rob Hailstone, Butler Group

"The All-Access pricing model, especially the concurrent licensing, is extremely attractive if you need to provide random access to tools for a range of developers across the course of a project or application lifecycle."

"Embarcadero's new offering raises the competitive stakes by giving the company an edge over some of the larger players in the market and a clear head start when it comes to helping IT managers select, install and pay for database and development tools."

"The pricing structure is an important feature of the All-Access pass and underpins one of the key benefits that IT managers gain from signing up to it i.e. optimizing the allocation of funds for the range of tools that will be used over the course of an IT development project or the application lifecycle."

"All-Access is a good start to Embarcadero's promise in May 2008 to galvanise the database and development tools markets through greater productivity and by bridging the gap between the two communities. For Embarcadero customers this tools bundling recognizes the fact that Database developers and administrators are increasingly expected to code and script."
- - Bola Rotibi, Macehiter Ward-Dutton

"With performance pressures and staff cuts, employees must assume more work and additional applications and database platforms must be integrated, monitored, and managed. However, IT staff find it difficult (if not impossible) to predict what tools they will need, and securing approval and funding when they are needed is difficult. To address this environment, the company introduced Embarcadero All-Access, a set of licensing options that make available all the company's products."
- James Powell with Enterprise Systems

"Embarcadero All-Access is a new and innovative offering that will provide technical staff access to a wide and powerful array of tools; and enterprises with an opportunity for consolidation, cost savings and predictable budgeting. Embarcadero hits the mark with a simplified deployment method that provides on-demand access to its software. Both managers and IT departments will find the zero-install "tool chest" concept very appealing; and end users will relish the opportunity to easily leverage this vast portfolio of design, development, database administration and architecture tools."
- Andrew King, Managing Director, Grey Matter

"Overall, this is an outstanding value at the price points announced. I know all of the products, but seeing the grid of them in the offerings made me realize that the combined Embarcadero/CodeGear development stack is insanely deep. If you're already a customer, this will put a smile on your face; and if you aren' one, this gives you a good reason to take a look at the product line."
- Justin James, ZDNet TechRepublilc

"With Embarcadero now fully integrating Borland's tools with its heritage DatabaseGear tools, developers have what I think of as the ultimate in "open choice:" JEE and Rails and .NET. Oracle and MySQL. Windows and Linux. And more."
- Dennis Byron, ebizQ

"Embarcadero Technologies' new licensing strategy may help enterprises view the company as a more comprehensive provider of application and database development tools."
- Brian Prince, eWeek

"All-Access offers Embarcadero's popular database and application development tools at a price point significantly below the cost of even part of the included capabilities."

"All-Access is a versatile and powerful asset that can evolve with any organization, and can be redeployed across roles, projects and project lifecycle phases. This is particularly important in the federal marketplace in which we work as software budgets are being slashed and requirements continue to grow. All-Access enables agencies to meet their current needs within budget, dramatically reduce total costs of ownership, and is specifically designed to support organizations as they expand and evolve."
- Ronald Segal, president of Spectrum Systems, Inc.

"Need 18 developer tools? Embarcadero has a deal for you"
- Andy Patrizio, Internetnews.com

"Tools company Embarcadero is to bundle its complete set of development software together in a move that its chief evangelist describes as the 'most complete application toolchest currently available'. The company said that the bundle, All-Access, would also be offered at radically reduced prices."
- Max Cooter, Network World

"All-Access is the largest product release in the company's history. It emerged, at least in part, Swindell said, to meet the demands of a contracting economy that is forcing many organizations to look for ways to blend development roles, and to demand the same amount of work from fewer teams and people."
- John Waters, Application Development Trends

"Embarcadero Technologies has forged a licensing plan allowing on-demand access to all Embarcadero database tools as well as development tools."
- Paul Krill, InfoWorld

"We are entering into an era where the role of the DBA is being redefined. The new DBA roles include architecting databases, supporting databases, gathering business requirements, defining work flow solutions for business and process automation, programming SQL based procedures, altering databases, providing performance tuning, and managing the database source code throughout Development, Test, and Production environments. Embarcadero All-Access does an outstanding job of providing a suite of tools to enable a DBA to effectively meet the demands of today's IT industry."
- John Rosemeyer, Manager of Oracle Information Architecture at Orange Lake Resorts

"The All-Access pricing model, especially the concurrent licensing, is extremely attractive if you need to provide random access to tools for a range of developers across the course of a project or application lifecycle."

"Embarcadero's new offering raises the competitive stakes by giving the company an edge over some of the larger players in the market and a clear head start when it comes to helping IT managers select, install and pay for database and development tools."

"The pricing structure is an important feature of the All-Access pass and underpins one of the key benefits that IT managers gain from signing up to it i.e. optimizing the allocation of funds for the range of tools that will be used over the course of an IT development project or the application lifecycle."

"All-Access is a good start to Embarcadero's promise in May 2008 to galvanise the database and development tools markets through greater productivity and by bridging the gap between the two communities. For Embarcadero customers this tools bundling recognizes the fact that Database developers and administrators are increasingly expected to code and script."
- Bola Rotibi, Macehiter Ward-Dutton

"The other day I told the Engagement Portal Development Team I was 100% certain the Prod and non-Prod databases were out of sync. They didn't really believe me but were going to send a team - a TEAM, mind you - of 3 or 4 people off to 'development land' to go figure out how the databases were out of sync, and I spoke up and said 'No, you're not. I'm going to get a copy of Production, drop it on a box, and compare to Non-Prod using this Embarcadero tool, Change Manager.'"

"I worked for about 4 hours to do probably a man-week of work in this case, to prove the 125+ places the database was not in sync, plus the tool actually WROTE THE CODE TO SYNC UP the two databases, and all we had to have the team do was examine the details and sign off on each one to know whether to run or not run in non-prod or Prod to bring things in sync."

"This is a work in progress. I will continue using this tool to save man-weeks of work and this is but a SINGLE EXAMPLE of how using the tools can save a bunch of effort that the Development teams might otherwise do by hand or with some less efficient approach."
- DBA at Leading U.S. Wireless Carrier